A few little bits and bobs to finish off The Big Study this week. I mentioned in the last post that I had a few more data points I wanted to tease out, mostly regarding age.
My first point was a bit surprising – does Tinder want me to be a cougar?
More than 50% of profiles shown to me were aged in their twenties. I’ve been looking to see if I can find some solid demographic data – to see if it’s just reflecting the age of users, however the only stats I can find break it down in to large groups, like age 25-34. Anyway, it’s always flattering once you’re in your dotage to know that plenty of men in their twenties still look at a woman of your age as a viable option, and not just a candidate for the nursing home. I just found it odd the relative dearth of men the app seemed to be showing that were my own age.
Breaking down the bio features stats by age revealed that they were really pretty close. I was wondering if the data was going to surprise on the ‘looking for’ front, but it didn’t. Men who have had a little more time on the earth have a better idea of what they’re looking for, and are more inclined to tell the world. Where they seem to be a little more shy is adding information about themselves, with the 25-29 age group having the best showing here. As stated in the last post, the height factor wasn’t really much of a ‘thing’ – about 15% of all profiles listed it – but the 30-35 age group was more than twice as likely as the 25-29 age group to list their height.
Moving on to photos, rather than looking at each photo type as a percentage of all photos, I also wanted to see how each was represented by percentage of profiles. I think faces are kind of important, so I was very pleased to see over 90% of profiles have at least one photo where the subject’s face can be seen in full. I am vaguely astounded that only 40% of profiles have a travel photo – I have used the app on and off since the study and they are absolutely still a mainstay.
Alright, no-one’s surprised that the 25-29 year olds are dominating the meme game, nor that the 30-35 year olds have maybe had the best opportunities to travel. Nope, the biggest surprise was the 36-40 year olds having the highest average number of gym selfies. Older dudes be taking care of themselves, and they’re not afraid for you to know it.
I hope you’ve enjoyed this series of blog posts looking at Tinder from a data analysis perspective. I’m shortly starting a new role so I’ll have to turn my Huge Nerd Brain to other, less frivolous things for a while. I have a couple of pieces that will by published off-blog in coming weeks, but Victorian Values will return in some non-Tinder-y form. If you’ve got any suggestions for subjects that you think are under-sassed and under-charted, please send them my way!